How Corporate Video Production Works

How Corporate Video Production Works

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Business Technology

Ever wonder what are the steps to take in corporate video production? Well, let me tell you that is different from the traditional advertising videos you see on social media platforms and commercials on television.

Corporate video production can be used to deliver corporate messages to both the company’s clients and employees or to promote a newly launched product. Here is how it works:

  • Step 1: Negotiation

Experts will set a deal with a potential client. The negotiation will tackle the team’s rate plus the requirements of their clients and what type of video they want to be produced by the company.

  • Step 2: Conceptualisation

Now that the team has a client, they can begin to come up with a clear set of goals. They need to determine what they’re doing it for, who will be seeing the video and what the theme is.

  • Step 3: Storyboarding

Once that has been finalised, they can now begin the storyboarding process. Although this is not required, it still helps the team stay organised and determine how the entire shoot will go.

  • Step 4: Planning

At this point, plans must be fully established and ready to be set in motion. This includes scheduling of production, casting and shoots, organising the logistics and finalising the crew too for pre-and post-production.

Now everyone can start running through the rest of the important details of the production such as finalising things like the shooting locations, cast, crew and materials for the overall production process.

  • Step 5: Shooting

This where all the planning and preparation starts. Everyone comes into the set prepared for both time and resources are limited.

  • Step 6: Post-Editing and Submission

Once the filming is done, the team will edit and produce the desired product for their client.

Remember that professional corporate video production works efficiently to create a beautiful film. Get their help now by reaching out to Alpha Omega Video!