Audience
Marketeers
Target audience are people responsible for sales or marketing of your website. By creating an aliiike.com account and combining it with Google Analytics you are able to compare the behaviour of visitors "exposed" to recommendations to the ones not.
Techies
Pretty sure administrators' and/or website developers' cooperation is needed in order to install recommendations feature on your site. They might also prove cruicial in understanding some of the technical language presented here as well as the limitations of the system.
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